| Mad Men episode
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| Mad Men events |
| date |
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| Out of Town (Season 3, Episode 1)
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| Pete and Ken are both promoted to Head of Accounts at Sterling Cooper.
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| March, 1963
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Love Among the Ruins (Season 3, Episode 2) |
| The film Bye Bye Birdie starring Ann-Margret is released. |
| April 4, 1963
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| My Old Kentucky Home (Season 3, Episode 3) |
| The Sterlings host a "Derby Day" garden party at their club.
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| May 4, 1963 (The Kentucky Derby)
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| The Arrangements (Season 3, Episode 4) |
| Betty's father dies. A Buddhist monk burns himself to death in protest of the persecution of Buddhists in Vietnam.
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| June 11, 1963
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The Fog (Season 3, Episode 5) |
| Civil rights activist Medgar Evers is murdered.
Betty gives birth to her second son.
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| June 12, 1963
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| Guy Walks into an Advertising Agency (Season 3, Episode 6) |
| British execs visit Sterling Cooper (with bloody results). Joan's last day.
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| July 3, 1963 (Independence Day weekend)
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| Seven Twenty Three (Season 3, Episode 7) |
| A total eclipse of the sun occurs.
Under pressure from his bosses, his wife, and Conrad Hilton, Don signs a 3-year contract with Sterling Cooper.
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| July 20, 1963
July 23, 1963
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| Souvenir (Season 3, Episode 8) |
| Don and Betty take a short trip to Rome together.
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| August, 1963
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| Wee Small Hours (Season 3, Episode 9) |
| Martin Luther King, Jr. delivers his famous "I Have a Dream" speech. |
| August 28, 1963
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| The Color Blue (Season 3, Episode 10) |
| Betty discovers Don's secret.
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| mid-October, 1963
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| The Gypsy and the Hobo (Season 3, Episode 11) |
| Betty confronts Don about his mysterious past.
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| October 31, 1963 (Halloween)
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| The Grown-Ups (Season 3, Episode 12) |
| President John F. Kennedy is assassinated in Dallas. Roger's daughter Margaret gets married the day after the JFK assassination.
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| November 22, 1963
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| Shut the Door. Have a Seat. (Season 3, Episode 13) |
| Don, Roger, Bert, Lane, and four others create a new ad firm, taking as much business as they can from the doomed Sterling Cooper.
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| December 13-16, 1963
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