|  | The mastermind behind Sterling Cooper's most creative campaigns wows his staff and the ladies -- Don just can't keep his pants on. Now the secrets of his past (see You Don't Know Dick) have begun to catch up to him while family life appears to be disintegrating. |
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| | | The jovial advertising firm partner is a 40-something party boy who drinks, smokes, and fornicates his way to two heart attacks. After asking his wife for a divorce, he gets engaged to Jane Siegel, Don Draper's former secretary. |
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|  | Don Draper's wife was a model when they met, and she remains proud of her beauty. Though she seems the "model" wife and mother, underneath she chafes at the restrictions of motherhood and is deeply unsatisfied in her marriage. |
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| | PETE CAMPBELL | Vincent Kartheiser |  | Veering between cocky and insecure, newlywed Pete does his utmost to keep up appearances as he ascends the corporate ladder. The account executive just learned that he fathered a child with Peggy Olson; meanwhile, his infertile wife, Trudy, pushes for the couple to adopt a baby.
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|  | One of the few women to break out of a secretarial role, copywriter Peggy lusts after her priest (Father Gill), kept a huge secret from Pete Campbell (her occasional partner in passion), and just got an office she doesn't have to share with the photocopier. |
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| |  | The firm's very own Marilyn Monroe is shrewd in the ways of men, women, and office politics. She's engaged to a doctor who's threatened by her sexual past, and earlier had an affair with Roger Sterling. |
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|  | Pretentious Paul is the progressive among his creative-group peers, a wannabe-beatnik who collects a regular paycheck. He dated Joan Holloway, as well as Sheila, black woman with whom he went to the South to register black voters.
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| |  | Preppie copywriter Ken seems unremarkable, but he's had a short story published in "The Atlantic Monthly," an accomplishment he doesn't fail to laud.
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|  | A new dad who's trying to do better for his family, media buyer Harry recently was appointed head of a new division Sterling Cooper -- television advertising. |
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| |  | The firm's art director has made tentative steps to acknowlege to himself that he's gay, but
maintains a straight facade with co-workers and new wife, Kitty. |
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|  | The wise sage (and founding partner) of the firm, Bert commands respect from all around him, yet he has a decidedly quirky side -- he maintains a "zen" office and requires that everyone who enters remove their shoes. |
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| | | To the dismay of many at Sterling Cooper, Duck was brought in from the London office of another agency (where personal problems forced him out) to oversee account services. He arranges for the sale of Sterling Cooper to another agency, a plan that Don Draper upends. |
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| | The veteran ad copywriter was also an alcoholic, whose taste for the drink got him fired. Freddy was the first to champion Peggy Olson, and she later got his job and his office. |
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| | | The young priest at Peggy Olson's parish in Brooklyn has found a fan base in her family. Her mother and sister dote on him, and Peggy thinks he may have a crush on her. |
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| | The Drapers' neighbor is friends with Betty, whom she seeks out for support when she thinks her husband may be having an affair. |
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| | | Pete Campell's wife is a daddy's girl who wants nothing more than to have a baby. Her infertility leads her to look into adoption, an idea that Pete opposes.
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| | One of Don Draper's many mistresses, Midge is a Greenwich Village artist who gave Mr. Madison Avenue a taste of life outside the mainstream. |
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| | | The lone divorcee in the Drapers' neighborhood, Helen attracts the husbands' flirtations and the wives' suspicions. Her son, Glen, seems to worship Betty Draper (he asked for a lock of her hair, which she gave him), a source of tension between the two women. |
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| | Jane landed a job as Don Draper's secretary straight out of college. The beautiful young woman attracted a lot of attention, most notably from Roger Sterling, who left his wife for his new lover and proposed to her. |
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| | | Tough, smart Rachel intrigues and challenges Don Draper when her department store become a Sterling Cooper client. They begin an affair, and when Pete Campbell attempts to blackmail Don, he proposes that Rachel run away with him. |
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