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Mad Men Episode Recap
◄ Previous episode: Chinese Wall
Next episode: Tomorrrowland ►

Mad Men Season 4, Episode 12
EPISODE RECAPMad Men
"BLOWING SMOKE"

airdate: October 10, 2010
written by: Andre Jacquemetton, Maria Jacquemetton
directed by: John Slattery

Don runs into his old flame Midge, and learns her life has taken a disturbing turn. After executives from Philip Morris cancel a meeting for potential business,

Don has a full-page ad printed in the New York Times announcing the firm will no longer represent tobacco companies, incensing the other partners and causing Bert Cooper to resign in protest.

Sally is upset when Betty and Henry discuss moving the Francis family to nearby Rye. Layoffs begin in the wake of the agency's financial troubles, reducing the staff by about 50%.



DAPPER DIALOGUE Peggy Olson and Betty Draper
MEMORABLE MAD MEN QUOTES, ZINGERS & ONE-LINERS


  • "You did what was best for you because you're impatient and childish. You had a tantrum on a full page in The New York Times." -- Pete, to Don

  • "It's been a pleasure working with you all. I wish you the best of luck." -- Bert

  • "Well, I gotta go learn a bunch of people's names before I fire them." -- Roger

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  • ---



MAD MOMENTS Joan Holloway and Pete Campbell
MAD MEN REVELATIONS, SHOCKERS, DELIGHTS, & DECIDEDLY UN-PC ACTIVITIES
  • Don takes out an ad in the New York Times, saying SCDP will no longer work with tobacco companies.

  • Bert, angry about Don's open letter, resigns.

  • Roughly 50% of the staff is fired.

  • The American Cancer Society is impressed with Don's letter and wants to hire SCDP to create an anti-smoking campaign.




EPISODE TRIVIA Roger Sterling and Don Draper
LITTLE-KNOWN FACTS & BEHIND-THE-SCENES TIDBITS

  • John Slattery, who plays Roger, directed the episode.



THE DRAPER FILES Don Draper
WHAT DID WE LEARN ABOUT THE MYSTERIOUS DON DRAPER?

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See also: You Don't Know Dick ►



BOARD ROOM Roger Sterling
POUR YOURSELF A DRINK AND JOIN THE MEETING




EPISODE VIDEO Sterling Cooper

EPISODE PHOTOS Mad Men photos

Blowing Smoke

Blowing Smoke

THE TIMES Marilyn MonroeJFK
HISTORICAL, CULTURAL & POLITICAL REFERENCES IN MAD MEN

  • Coming soon...

HIGH SPIRITS Three-martini lunches
MARTINIS, MANHATTANS & OTHER STIMULATING CONCOCTIONS
Old Overholt rye
  • ---

IN STYLE Mad Men Fashion
THE FASHIONS, STYLES & TRENDS OF THE SIXTIES

  • Coming soon...

THE BUSINESS Sterling Cooper Ad Agency
STERLING COOPER CLIENTS, AD CAMPAIGNS & OFFICE POLITICS

  • Don tries to land Heinz as a new client, but everyone is hesitant to take on SCDP for fear that the firm won't be here in six months. So, all the partners chip in money to keep the place going amid some layoffs.

BURNING QUESTIONS Mad Men
MAD MEN CLIFFHANGERS, PLOT TWISTS & MYSTERIES

  • Will the firm survive?

  • What will happen with Don and Faye's relationship?
  • Are Sally and Betty going to resolve their personal issues?

  • ---

NEXT ON MADMENMad Men

  • Coming soon...


◄ Previous episode: Chinese Wall
Mad Men Season 3
Next episode: Tomorrowland ►

◄ Back home to: Mad Men



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